SHELBY ALLEN
Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know.
If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers, and how you stand out from the crowd. Add a photo, gallery, or video for even more engagement.
EDUCATION
2016 - 2020
University of Miami
Coral Gables, FL
-
Dean’s List, Chi Omega Scholarship Award, and Rho Lambda Honor Society.
-
Elected Executive Board member of Chi Omega Fraternity, created programs to increase chapter community service, and develop academic skills.
-
Organized Panhellenic community service events such as beach clean ups and visits to the local women’s shelter.
-
3.5 cumalative GPA
EXPERIENCE
April 2021 -
Galison Publishing
Marketing Coordinator
-
Manage the content and copy of four social media business accounts across Facebook, Instagram, and Pinterest.
-
Introduced an organizational system that tracks projects, progress, and the contributions of teammates.
-
Created an influencer program and developed artist focused campaigns.
-
Analyze social media metrics and compile monthly reports to track campaign effectiveness.
June 2019 - August 2019
R/GA
Content Studio Intern
-
Compiled and organized research on market trends, influencer statistics, and generational trends for R/GA clients such as Verizon and Slack.
-
Conceptualized OLV copy and social copy for clients including Samsung, Ally, Verizon, and Airbnb.
-
Brainstormed campaign and content ideas for clients including Instagram, Cars.com, Samsung, and Verizon.
-
Collaborated with ‘Office Services’ and the ‘Venture Studio’ to kick off a sustainability program in the office aimed to increase local awareness toward alternative sustainable options.
-
Research and presented trends and changes in social media platforms to global offices and studio teams.
-
Awarded the Most Creative Intern Award for the summer long team assignment to answer the question: How can R/GA bring together it’s internal and external communities?
SKILLS
Get in Touch!
If you have any questions, please feel free to reach out to me!